ntl to rebrand.

[ian@huth]

Originally Posted by Tristan

The other week they sent me a new remote with "ntl:home" on the bottom of it. Should I send it back?

Today they sent me a bill with "ntl:home" on it, should I pay it?

[orangebird]

.......

[bob_builder]

Originally Posted by Tristan

The other week they sent me a new remote with "ntl:home" on the bottom of it. Should I send it back?

When OnDigital rebranded as ITVDigital they sent out some metalic ITVDigital stickers so you could apply them to your set-top-box - maybe NTL could do something similar.

[zovat]

Originally Posted by bob_builder

When OnDigital rebranded as ITVDigital they sent out some metalic ITVDigital stickers so you could apply them to your set-top-box - maybe NTL could do something similar.

But that would cost money....

It would cost money, also why should ntl start to do that, I still got the cable & wireless logo on my set top box but my money goes to ntl.

[jonifen]

our ntl box has the cwc logo also...
personally I think its a good idea to try and save money overall... but its gonna take at least 12 months if not longer to see the benefits of the savings. They're gonna have all this existing stationary with ntl:home or ntl:business on it which they wont be able to use, so it'll get recycled in some way (possibly costing them in some way? if not from the recycling process, but from the fact that you never get back what you pay for things (with exceptions)). With the van rebrands... there are ntl:home label sets and ntl:business I assume... they could just cut the business/home part out of the label sets perhaps? However, they're not gonna be using the home/business parts anywhere else on the van... more waste.

Like I said, it is a good idea, but its a waste of time if they're only gonna merge with Telewest in the future as it was said earlier in this thread, they'll change the name again (probably to NTelewestL - it really wouldnt surprise me - nice imitation of Sky (BSkyB) there!).

I personally though would try to concentrate on keeping the customers happy, as I have come across several people over the weekend who have been less than impressed with NTL's service - these people should be NTL's main priority rather than anything else...

One final thought though... if we phoned NTL - we could end up still being diverted to the dept which deals with home accounts as we rang the business accounts section by mistake, so although its united by name... its not by practice :/

[bob_builder]

Originally Posted by Mick

It would cost money, also why should ntl start to do that, I still got the cable & wireless logo on my set top box but my money goes to ntl.

I did not say NTL should do that!

Personally, I like to see a bit of history still surviving around the place...

[cjmillsnun]

I seem to remember when I started having services from NTL that the brand was NTL. Then it changed to NTL Home, now back to NTL. WTF!
So NTL Home was a pointless excercise that was a COMPLETE WASTE OF MONEY!

Originally Posted by bob_builder

I did not say NTL should do that!

I knew that.

I was just saying that my STB has had the C & W logo for years so I personally, do not see a point in ntl sending out stickers with their rebranded logo on etc.

[Pierre]

So NTL Home was a pointless excercise that was a COMPLETE WASTE OF MONEY!

Actually the formation of ntl:Home & ntl:business was a success. At the time ntl was heading for chapter 11, they needed to get a hold of their costs. The problem was the Engineering field force, construction etc was held within networks. Therefore it was difficult to gain a true representation of how much it actually cost to support and maintain the "home" network and its customers.

Therefore Carter decided to align the people in ntl into these divisions based on what was the greater percentage of your job. Construction and engineering personnel that mainly did business jobs went to into the new business division etc.

This way ntl were able to properly understand what was required to manage the network and adjust costs (redundancies) accordingly.

So in fact the formation of ntl:Home saved money.

[Simon Rochelle]

If you read the statement, all there actually doing is streamlining how the buisness is percieved to the outside customer. Its most likely some team somewhere has decided that if a customer just see's ntl as ntl as opposed to all its seperate parts then it will be less confusing for the customer.

This looks like it was probably briefed out to staff, if it was released to the public i would be suprised, i dont know, i dont have ntl, i just joined to point this out after seeing all the responses to this breif.

They arnt actually rebranding anything, if you look, within the company, they will continue to refer to the seperate entites as they currently do, however, the focus for the customer is that there dealing with ntl, not per say Ntl:Buisness or Ntl:broadcast or however other many devision's they have.

Throw in a few new fancy logo's and images, just call yourself NTL on the outside and then you give a more customer focused image, like your just one nice big oiled company not tons of seperate entities that dont know there a$$ from there elbow.

I think alot of the hoo ha i have read after reading the initally release is just rubbish, i doubt there going to spend very much money at all, infact, they will most likely continue to send out there letters with the old letter heads and seperate divisions until they run out of that kind of paper, and slowly phase in new headed paper which just says NTL on it.

Companies have found that major rebranding can be a bad move, as in the post office changing its name, and there was british airways repainting there planes with them stuipd colours, NTL are doing nothing so dramatic as all there doing is telling the people who work for them to start referring to themselves by NTL, nice simple and easily remembered.

[Xaccers]

Originally Posted by jonifen

our ntl box has the cwc logo also...
personally I think its a good idea to try and save money overall... but its gonna take at least 12 months if not longer to see the benefits of the savings. They're gonna have all this existing stationary with ntl:home or ntl:business on it which they wont be able to use, so it'll get recycled in some way (possibly costing them in some way? if not from the recycling process, but from the fact that you never get back what you pay for things (with exceptions)). With the van rebrands... there are ntl:home label sets and ntl:business I assume... they could just cut the business/home part out of the label sets perhaps? However, they're not gonna be using the home/business parts anywhere else on the van... more waste.

Well considering how much paper NTL get through at the moment, all they'll have to do is start ordering the new paper and they'll quickly use up the old stuff so there won't be boxes and boxes of the old stuff lying around to recycle,it'll still be used until it runs out in probably about a week.
With the van's, who's to say they'll still go with peugeots or vauxhaul astras if they can get a better deal with someone else, so they'd need to get new label sets made anyway, also there'd only be the cost of one label set to replace rather than two. More saving.

[asdf]

Are ntl vans branded with business/home/broadcast then?

I've only seen plain ntl vans with big coloured spots on them!

[Womble]

The whole point of the re-organisation is to mirror Telewest. This will allow the merger (when and if it happens) to go smoothly.

[Florence]

Originally Posted by bob_builder

When OnDigital rebranded as ITVDigital they sent out some metalic ITVDigital stickers so you could apply them to your set-top-box - maybe NTL could do something similar.

I doubt they will when I first got BB it was from NTL but my STB still said cable and wirless.... Had that for almost 2 yrs...