General : Virgin TV (2026)

[Mr K]

Originally Posted by SonicMaster

The mention of '3 million more customers' pretty much confirms that Virgin Media still has more than 3 million TV customers, not that all of them will actually have access to Sky Atlantic!

Wonder if the advertisers who this waffle was aimed at know that ?

[RichardCoulter]

Sky appear to be becoming a streaming aggregator at a reduced price.

The Coupon King said earlier today that purchasing HBO max, Disney+, Netflix,Discovery+ & hayu on their own are normally £26 per month. However, there is a deal where you can get them for £22 and have Sky included too, it's called Sky Ultimate TV.

I wonder if Virgin will follow suit? If not, it could be worth bearing in mind for those considering switching away from Virgin.

---------- Post added at 23:00 ---------- Previous post was at 22:58 ----------

Originally Posted by SonicMaster

Sky Media (the advertising arm of Sky) has put this out today:

Sky Atlantic soon to be available in Virgin Media homes
​​​​
From 1 April, Sky Atlantic arrives in Virgin Media homes, reaching 3 million more customers and expanding access to one of TV’s most talked‑about channels. Included at no extra cost for Sky Entertainment subscribers, the launch brings premium drama to more screens. For brands, it’s a powerful opportunity to align with must‑watch content at greater scale.

The mention of '3 million more customers' pretty much confirms that Virgin Media still has more than 3 million TV customers, not that all of them will actually have access to Sky Atlantic!

I wonder if Sky Atlantic will eventually be added to the V6 and they are just delaying it in order to manipulate customers onto the 360? I can't see Sky being happy that their viewing figures and ad revenue are being impacted by the actions of Virgin.

[TimeLord2018]

Well Hayu was dropped from Virgin years ago, as far i as i can see Virgin are only adding HBO Max app , not Discovery+ which I doubt has long term future now, Sky press release didn't mention Discovery+ in regard to Sky Ultimate TV.

I could see Virgin doing it with Disney+ at some stage like they do with Netflix

There is less reason to do for now with HBO Max when current HBO series (before the end of 2025) are also still on Sky Atlantic and aswell as any new seasons.

[RichardCoulter]

Originally Posted by TimeLord2018

Well Hayu was dropped from Virgin years ago, as far i as i can see Virgin only adding HBO Max app , not Discovery+ which I doubt has long term future now, Sky press release didn't mention Discovery+ in regard to Sky Ultimate TV.

I could see Virgin doing it with Disney+ at some stage like they do with Netflix

There is less reason to do for now with HBO Max when current HBO series are still on Sky Atlantic and aswell as any new seasons.

Don't Sky customers get Discovery + free anyway, maybe this is why it wasn't mentioned??