Virgin Media plans ‘imminent’ launch of targeted advertising

Originally Posted by BenMcr

Whatever VM do it certainly won't be that specific

So why the big hoohar ,and why the big announcement if it's not that specific will anyone notice ?

[Mick Fisher]

If there is a way to earn a few extra pennies and further degrade their services to the detriment of the subscribers you can be sure that VM will always be first in the queue.

I am so glad I no longer take any services from VM.

[carlwaring]

Originally Posted by Qtx

Which has exactly WHAT to do with what I was asking?

This:

Originally Posted by BenMcr

Also TiVo already has adverts and has done for a while now

You should not really dismiss what is being said just because of who is saying it

Individuals do not pay C4 for a service unlike the ad'less BBC, or pay a subscription to them, like they do to virgin.

Which has what to do with anything?

[BenMcr]

Originally Posted by martyh

So why the big hoohar ,and why the big announcement if it's not that specific will anyone notice ?

Because he was addressing an industry conference, where things like that are of interest?

[Qtx]

Originally Posted by BenMcr

Whatever VM do it certainly won't be that specific

---------- Post added at 15:42 ---------- Previous post was at 15:39 ----------

Of course, who said that the ad revenue goes to VM?

C4 VoD ads go back to C4 as far as I'm aware http://www.broadcastnow.co.uk/news/b...013270.article

All I was trying to say in response to Carls pathetic and obvious reply, was that C4 has always been free to air and customers expect adverts to pay for it. There is no reason their VOD should not have them either. There would be uproar if the BBC tried to do this with the iPlayer though, as customers pay a yearly subscription to it in a roundabout way, hence no adverts on their broadcast channel.

Did that really need spelling out?

Like I say, all this is off topic, I only asked if my assumptions would be correct. Thread derailed by the usual suspect

[carlwaring]

Originally Posted by martyh

So why the big hoohar ,and why the big announcement if it's not that specific will anyone notice ?

It wasn't a "big announcement" more than it was a mention on a website related to that subject; ie not of any real relevance to the public at large.

Or, to put it another way....

Originally Posted by BenMcr

Because he was addressing an industry conference, where things like that are of interest?

What he said

---------- Post added at 15:52 ---------- Previous post was at 15:50 ----------

Originally Posted by martyh

Nothing wrong with targeted advertising .If we must have advertising,and we must, to pay for the services ,then far better to have adverts that are pertinent to an individual rather than ones that aren't .No point advertising baby products to an 80yr old couple and no point advertising over 60's pension plans to young couples

Exactly, marty.

[BenMcr]

Originally Posted by Qtx

There would be uproar if the BBC tried to do this with the iPlayer though, as customers pay a yearly subscription to it in a roundabout way, hence no adverts on their broadcast channel.

Ok, but don't think the BBC was mentioned anywhere in this was it? Although now you mention it, there are ads I believe around some of the BBC content in VoD same as there is on Dave / GOLD etc, but not on iPlayer

So I watch Shameless on demand so VM try to sell me beer and a spliff?

[carlwaring]

Originally Posted by Qtx

All I was trying to say in response to Carls pathetic and obvious reply, was that C4 has always been free to air and customers expect adverts to pay for it. There is no reason their VOD should not have them either.

But as marty just said, if I have to put up with some ads I would rather they be relevant to me and what I might want.

[Qtx]

Originally Posted by BenMcr

Ok, but don't think the BBC was mentioned anywhere in this was it?

C4 was not mentioned either. I don;'t see you questioning Carl for throwing in that non-relevant info, which then lead to my explanation that wasn't needed? Thought not. Nuff said.

[carlwaring]

Originally Posted by BenMcr

Ok, but don't think the BBC was mentioned anywhere in this was it? Although now you mention it, there are ads I believe around some of the BBC content in VoD same as there is on Dave / GOLD etc, but not on iPlayer

To clarify, that would be content from BBC Worldwide; the corporations commercial arm. UK, LF-funded programming would not have such ads.

---------- Post added at 15:58 ---------- Previous post was at 15:56 ----------

Originally Posted by Qtx

C4 was not mentioned either. I don;'t see you questioning Carl for throwing in that non-relevant info, which then lead to my explanation that wasn't needed? Thought not. Nuff said.

The topic was ads surrounding OD content. I was merely pointing out that this is not something new in and of itself; but the 'relevant ads' bit was.

And yes, your original assumption was correct.

[Qtx]

Originally Posted by carlwaring

But as marty just said, if I have to put up with some ads I would rather they be relevant to me and what I might want.

So now you have nowhere to go with the first argument you started, you now pick on another comment to run with to show you was right? Unbelievable!

[grahamf]

Originally Posted by Qtx

All I was trying to say in response to Carls pathetic and obvious reply, was that C4 has always been free to air and customers expect adverts to pay for it. There is no reason their VOD should not have them either. There would be uproar if the BBC tried to do this with the iPlayer though, as customers pay a yearly subscription to it in a roundabout way, hence no adverts on their broadcast channel.

Did that really need spelling out?

Like I say, all this is off topic, I only asked if my assumptions would be correct. Thread derailed by the usual suspect

But you are fine for example with Sky running ads on their channels which are subscription?

Originally Posted by BenMcr

Because he was addressing an industry conference, where things like that are of interest?

he should have made it a top secret memo ,does he not realise the trouble he has caused on CF

[carlwaring]

Indeed. Did you know that Sky could make all the channels it owns completely ad-free and still make loads of money as they get much more from subs than advertising.