Liberty Global in talks to merge Virgin Media with O2
19-05-2020, 11:16
|
#61
|
cf.member
Join Date: Sep 2019
Posts: 8
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by spiderplant
That wouldn't comply with Virgin Group branding rules. All the companies are "Virgin <something>".
|
virgin02media then
|
|
|
19-05-2020, 11:21
|
#62
|
cf.addict
Join Date: Dec 2008
Posts: 177
|
Re: Liberty Global in talks to merge Virgin Media with O2
VOMITT - Virgin, O2, Mobile, Internet, TV, Telephone
VO2, (most people don't say Virgin Media, they say Virgin)
|
|
|
19-05-2020, 11:40
|
#63
|
cf.mega poster
Join Date: Dec 2013
Posts: 14,262
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by Pierre
Well if you can remember far back enough when BT launched O2 the full name was:
mmO2
So they could bring it back to VMO2.
But no, they will keep both brands. This is a Joint Venture not a merger. They still have to keep a certain independence as if it doesn't work out they can separate.
|
I like the VMO2 idea as the holding company's name.
It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.
---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------
Quote:
Originally Posted by offmore15
virgin02media then
|
Is "Media" a relevant term for what is now a telecoms company?
|
|
|
19-05-2020, 13:26
|
#64
|
The Dark Satanic Mills
Join Date: Dec 2003
Location: floating in the ether
Posts: 12,071
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by 1andrew1
It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.
---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------
Is "Media" a relevant term for what is now a telecoms company?
|
https://www.nationalconnectivitychampion.co.uk/
__________________
The wheel's still turning but the hamsters dead.
|
|
|
19-05-2020, 14:24
|
#65
|
laeva recumbens anguis
Cable Forum Team
Join Date: Jun 2006
Age: 67
Services: Premiere Collection
Posts: 42,158
|
Re: Liberty Global in talks to merge Virgin Media with O2
"national connectivity champion" just trips off the tongue, doesn’t it?
__________________
There is always light.
If only we’re brave enough to see it.
If only we’re brave enough to be it.
If my post is in bold and this colour, it's a Moderator Request.
|
|
|
19-05-2020, 14:33
|
#66
|
cf.mega poster
Join Date: Dec 2013
Posts: 14,262
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by Hugh
"national connectivity champion" just trips off the tongue, doesn’t it?
|
International cash cow champion would be a more honest description.
|
|
|
19-05-2020, 22:16
|
#67
|
a giant headend
Join Date: Jan 2011
Location: Liverpool
Posts: 1,166
|
Re: Liberty Global in talks to merge Virgin Media with O2
Champion of poor customer service and free coffees.
|
|
|
28-05-2020, 17:02
|
#68
|
FORMER Virgin Media Staff
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
|
Re: Liberty Global in talks to merge Virgin Media with O2
https://www.ispreview.co.uk/index.ph...uk-merger.html
Ironically, the EU has overruled its decision to block the O2/Three merger from a few years ago. Too late now though, just thought it was an interesting development.
|
|
|
28-05-2020, 17:19
|
#69
|
cf.mega poster
Join Date: Dec 2013
Posts: 14,262
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by Kushan
|
I wonder if Three and Telefonica can seek compensation?
|
|
|
28-05-2020, 18:11
|
#70
|
The Dark Satanic Mills
Join Date: Dec 2003
Location: floating in the ether
Posts: 12,071
|
Re: Liberty Global in talks to merge Virgin Media with O2
4 years on..........reason enough to be free of the ECoJ
__________________
The wheel's still turning but the hamsters dead.
|
|
|
28-05-2020, 18:20
|
#71
|
Media Watcher
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by 1andrew1
I would imagine that post-merger, the O2 shops will market Virgin Media's services as well, in the way that the EE shops now market BT services - well, once they reopen, that is!
|
I agree with that and probably indicates the likelihood that the Virgin brand will get ditched.
|
|
|
28-05-2020, 20:20
|
#72
|
The Dark Satanic Mills
Join Date: Dec 2003
Location: floating in the ether
Posts: 12,071
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by Horizon
indicates the likelihood that the Virgin brand will get ditched.
|
Not likely....at all.
Both brands will continue. This is a JV, not a merger. A subtle but important difference. Both brand identities will continue until one party decides, and stumps up the cash, to buy the other one out.
__________________
The wheel's still turning but the hamsters dead.
|
|
|
28-05-2020, 20:44
|
#73
|
Media Watcher
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
|
Re: Liberty Global in talks to merge Virgin Media with O2
I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.
Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?
Perhaps there may even be a new brand altogether.
Last edited by Horizon; 28-05-2020 at 20:58.
|
|
|
28-05-2020, 21:51
|
#74
|
The Dark Satanic Mills
Join Date: Dec 2003
Location: floating in the ether
Posts: 12,071
|
Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by Horizon
I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.
Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?
Perhaps there may even be a new brand altogether.
|
Well, I’m going on previous examples. Vodafone/ Ziggo was LG’s first foray into this kind of thing, two strong brands, that they decided to keep.
Virgin is still an iconic sought after brand, and although we have to grease Ricardos palm, I don’t see them ditching it............................unless of course, ditching Richards money is one of the synergy savings identified? Who knows?
__________________
The wheel's still turning but the hamsters dead.
|
|
|
29-05-2020, 12:38
|
#75
|
Media Watcher
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
|
Re: Liberty Global in talks to merge Virgin Media with O2
Branson's brand was popular, but after recent events I'm not so sure now.
He's not been in the public eye much these recent years and he is getting elderly. But we we did see him a lot the other week, when he was seeking taxpayers cash to bail out his airline, even though he is a billionaire and a tax exile to boot.
I think that one move has done enormous damage to the brand and the JV may (or may not) wish to distance itself from all things related to Branson.
|
|
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
|
|
Posting Rules
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
All times are GMT +1. The time now is 13:29.
|