VOD : The future for linear TV channels

[tweetiepooh]

15 mins of ads per hour! There would be a lot more if we went the US model. Just look at the pauses in programming were we don't see ad's but those across the pond will likely do so. And probably already is, look at length of programme when watching on-demand and think the rest of the hour slot we use would be ads.

I'd like to see advertising limited to 10 mins at most per hour with a minimum period of programme between ad breaks and a max duration of any ad break.

[passingbat]

Originally Posted by tweetiepooh

15 mins of ads per hour! There would be a lot more if we went the US model. Just look at the pauses in programming were we don't see ad's but those across the pond will likely do so. And probably already is, look at length of programme when watching on-demand and think the rest of the hour slot we use would be ads.

I'd like to see advertising limited to 10 mins at most per hour with a minimum period of programme between ad breaks and a max duration of any ad break.

The fact that the US advertise differently makes no difference to US shows shown in the UK as both countries use a 1 hour programme grid. A US '1 hour' show runs for typically 42 minutes. The remaining 18 minutes are filled with adds and show promos, in either the US or UK.
I guess a UK add funded main channel shows run for typically 48 to 50 minutes?

[heero_yuy]

Originally Posted by passingbat

The fact that the US advertise differently makes no difference to US shows shown in the UK as both countries use a 1 hour programme grid. A US '1 hour' show runs for typically 42 minutes. The remaining 18 minutes are filled with adds and show promos, in either the US or UK.
I guess a UK add funded main channel shows run for typically 48 to 50 minutes?

Out of curiosity a few years ago I timed the shows on ITV, generally there were three commercial breaks at about 20 minute intervals and each slot ran 3m20s so the actual show ran 50 minutes. I don't suppose it's changed that much.

[theone2k10]

Originally Posted by tweetiepooh

15 mins of ads per hour! There would be a lot more if we went the US model. Just look at the pauses in programming were we don't see ad's but those across the pond will likely do so. And probably already is, look at length of programme when watching on-demand and think the rest of the hour slot we use would be ads.

I'd like to see advertising limited to 10 mins at most per hour with a minimum period of programme between ad breaks and a max duration of any ad break.

There is a average of 6 ad breaks per hour on US tv however the US ad breaks are shorter than the uk for example a average uk ad break is 3 minutes and you get 3 per hour, a USA tv ad break is 90 seconds you get 6 per hour this still equals the same ammount of ad time as UK.

Originally Posted by theone2k10

There is a average of 6 ad breaks per hour on US tv however the US ad breaks are shorter than the uk for example a average uk ad break is 3 minutes and you get 3 per hour, a USA tv ad break is 90 seconds you get 6 per hour this still equals the same ammount of ad time as UK.

Then why is it that US TV programmes which have an hour slot tend to only be 41-43 minutes long when the ads are removed?

Having visited quite a few States in the last few years, I can definitely state the ads take up more than 9 minutes per hour.

[Jacquesb]

Originally Posted by mogodon

In the 80s/90s I'd bootleg gigs, trade music tapes & VHS movies. In the 90s/00s I downloaded music and tv/films. Now I can stream what I want when I want it, on Spotify, Amazon, Netflix and Virgin/Sky catchup (when it works!). I rarely watch linear TV but then I never really did, it's just easier (legal) to do it now.

There's still a place for linear TV, live sports, news etc, but I find myself time shifting programmes more often than not.

Originally Posted by passingbat

Well Said.

I'll second (or is it 3rd) that !!

[Mad Max]

That's the reason why we record a lot of shows, we just skip past the ads.

[theone2k10]

Originally Posted by Hugh

Then why is it that US TV programmes which have an hour slot tend to only be 41-43 minutes long when the ads are removed?

Having visited quite a few States in the last few years, I can definitely state the ads take up more than 9 minutes per hour.

Having watched tv via online ustv providers the ads work out about the same as uk tv when totalled up, not saying all the time but on average it does.
However ABC and FOX ads are certainly longer, but the rest seem to average about the same as UK when totted up.

[OLD BOY]

http://advanced-television.com/2017/...the-beginning/

What this says to me is that the global operators such as Netflix and Amazon will suck up a lot of the available content, leaving the terrestrial channels with little but their own content and 'well worn' older material and the less populat dregs of new material to offer their viewers.

Sadly, this points to more exclusivity of much wanted content, meaning we will still have to take out multiple subscriptions to view the programmes we want to see.

The article also implies to me that the terrestrials are going to have to up their game considerably in order to survive. I think the BBC and Channel 4 are well placed to take on this challenge. Not quite sure how ITV will fare, but it does seem to be heading in the right direction now.

[tweetiepooh]

When watching recorded US shows the ad breaks tend to be around 5 mins, sometimes longer, occasionally on "dead of night" showings much shorter, some times no ad at all just fade out, programme screen, fade out, programme screen, fade out programme returns. That 5 mins may contain previews but that's just another sort of ad really.

So the programme can fit into 50 min slots and since the topic is loss of linear programming because everyone streams or watches the recording not working on a 60 min grid is fine.

[muppetman11]

Isn't it especially in the case of the BBC their own content what people are mainly interested in anyway ?

The bulk of the BBC's spend goes on original content.

[OLD BOY]

Originally Posted by muppetman11

Isn't it especially in the case of the BBC their own content want people are mainly interested in anyway ?

The bulk of the BBC's spend goes on original content anyway.

It does, which is why I think that the BBC is best placed of all the terrestrials to succeed in the new media world.

The link below shows how the BBC is moving forward with its on demand strategy. They do appear to be wanting to actively encourage people to move from conventional linear channel viewing to streaming.

Incidentally, I am now convinced that Channel 5 is in danger of disappearing completely in this new world.

http://www.rapidtvnews.com/201701124...#axzz4VdLi99a2

[muppetman11]

OB why just Netflix and Amazon there are other huge players ?

[OLD BOY]

Originally Posted by muppetman11

OB why just Netflix and Amazon there are other huge players ?

I gave Netflix and Amazon as examples, MM. They are certainly the main players with global clout in the UK for the time being, but obviously things may change over time. I fully expect HBO to make its presence felt in the UK before much longer.

[1701-e]

Originally Posted by OLD BOY

Incidentally, I am now convinced that Channel 5 is in danger of disappearing completely in this new world.

Here's hoping!