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Originally Posted by Paul
Bulldog won't do that and C&W won't do it as it costs money and currently they aren't making much profit from Bulldog. They know that it will cost a lot of money to put right what they have messed up so far and by then they would have lost a lot of customers anyway.
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All they have to do is improve their sales and customer services/technical support and make the service seem reasonable, by manipulating consumers. If they offered free 16Meg broadband for those who choose the Top phone package,Bulldog lounge and calling features pack and also add 6p connection charge for all calls not included in an allowance bundle such as mobile calls. I'm sure they will be able to make some money to pay for the improvements and advertising.
Remember, TalkTalk's free broadband is terrible as it is a 'Free service', there have also been many complaints about Carphone Warehouse services which include:
Fresh Mobile: Carphone warehouse removed caps which were set by parents of children who use a pay monthly phone without any notice and bills came in at £250! Also a case of unfair contract policies too.
TalkTalk: Many complaints about problems with getting online, users are not garunteed a connection at busy periods or if they live far away from the exchange. How useful that is!
Customer Services: Customers have been unable to get through to customer services because lines are constantly engaged and its an 0845 number and they have customers on hold for ages.
Billing: Corrupt billing system where direct debit payments are being debited from wrong accounts!
So Carphone warehouse is not as successful as you might think and another thing, they aren't as big as Cable and Wireless and do not have as much money as Cable and Wireless or any other large telecoms group and could easily be knocked down at anytime especially when customers are experiencing a poor service.
This is also the case for SKY, the free broadband offer does not garuntee a good service. Whatsmore, SKY customers end up shedding out an extra £11.50 for BT line rental where as Telewest/NTL customers have it inclusive of the TV package.
Telewest's essential package is £21.50 with a telephone line, the equivalent package on SKY costs the same but not with a telephone line and instead customers pay out an extra £11.50 totalling £33. Then the so called free internet kicks in. The same package costs the same on NTL-Telewest and is commonly known as the '3 for £30' offer, however it costs £30 when you pay by direct debit.
So really, if you compare all the packages and call charges, they all roughly work out the same!
The most expensive option was Orange. Customers using the free orange internet offer when they spend £30 or more on pay monthly mobile services will spend at £20 more than what a NTL-Telewest customer would pay.
So when customers work this out, Bulldog,NTL,Telewest and AOL will be the companies left standing to take the custom, so it might not be worth Cable and Wireless selling up just yet! I think they should leave it for a year or two as I can a big disaster happening at Carphone Warehouse and BT's service is just extortionate for what you get!
AOL is also thinking of selling its UK customer base.
So I don't think any companies will be interested in taking over Bulldog anyway.
A sneaky way of Bulldog getting out of the bad part is for them to do a total rebrand which is not going to cost to much money. A simple and cost effective way is for them to rebrand into 'Cable and Wireless Residential' or even dig out old names and brands such as Mercury. Then they could buy out AOL UK,then they could launch a virtual mobile network service raking in the cash, once they make money, they could offer ADSL TV services similar to homechoice and Cable and Wireless would be offering a quad service!
They could even purchase Homechoice as I believe thats up for sale and don't think a merge will happen with Tiscali since they have experienced financial problems for years!