ntl to rebrand. - Page 2

Stuartbe · 29-03-2004, 10:50

Just one last point from mr no brain.....

I dont beleive that a company of NTL's size can make a change on this scale without spending money !!!! If they can then they should publish a how to.. They may make money out of it.

andygrif · 29-03-2004, 10:51

Quote:

Originally Posted by Stuartbe

What about letterheads and paperwork ? I can see the printers changing the artwork for free !

So how much will it cost to charge the litho? Couple of hundred quid? Amortize that over the millions of pages they probably consume every year and it shrinks into insignificance.

Although there may not be any any great need to rebrand (although personally I can see the merits in having all the ntl areas under one name) there really is nothing to get worked up about on this one. The total cost of the rebrand, communication of the rebrand and the man-hours spent on it probably falls under a few grand - whihc for a company the size of ntl is nothing.

Graham F · 29-03-2004, 10:57

Has anyone got a copy of this new logo?

abailey152 · 29-03-2004, 10:58

I think it's another case of the BS squad pulling yet another fast one! Remember the Post Office? Their rebrand totally failed too. And what's this crap where every company has to have a "Mission Statement"? It's of no value whatsoever. At the end of the day, if NTL had a crappy logo, plain white vans but gave brilliant service for a very low price, they would have plenty of customers by word-of-mouth alone. That beats any new logo for attracting new customers.

Matth · 29-03-2004, 11:18

I'll misquoute an old quote I forget where I heard.

... brainstorming ways to improve company image ...
DISGUISE THE REPAIR VANS!

Russ · 29-03-2004, 11:21

Quote:

Originally Posted by abailey152

if NTL had a crappy logo, plain white vans but gave brilliant service for a very low price, they would have plenty of customers by word-of-mouth alone.

But we know NTL will never wing it on that alone.

Pierre · 29-03-2004, 11:22

Quote:

Has anyone got a copy of this new logo?

There is no new logo, only the strap line is changing to:

"more choice. better value"

It used to be "Technology Tamed" and then it was something, it will probably change again to whatever the flavour of the day is.

Also when you call the call centre they will answer "hello ntl - Home Division" or they will answer "hello ntl - Business Division" they will not just answer "Hello ntl".

All they are doing is removing the Business/Home/Broadcast add ons and not all Literature or vehicles carried these add ons anyway.

Over the years the culture at ntl has grown more seperatist and this has shown in our attitudes to the customer and to the business. This is step to redress that.

Russ · 29-03-2004, 11:24

Now that is a good explanation

Pierre · 29-03-2004, 11:26

Quote:

Remember the Post Office? Their rebrand totally failed too

They are not rebranding. Also the Royal mail fiasco can in no way be compared to what ntl are doing

Tod · 29-03-2004, 11:42

Why not just change it to NTHELL and be done with it

Death Jester · 29-03-2004, 11:48

I think this is all a plot* to stop me from switching to BT.
I dont know how it affects me, but give me time, and I'm sure I'll come up with something.

Nah, seriously, this seems like a waste of time, that could be spent trying to help stem the flow of dissapointed customers.

*Note the lack of the work "cunning"

zovat · 29-03-2004, 13:16

Quote:

Originally Posted by Pierre

There is no new logo, only the strap line is changing to:

"more choice. better value"

It used to be "Technology Tamed" and then it was something, it will probably change again to whatever the flavour of the day is.

Also when you call the call centre they will answer "hello ntl - Home Division" or they will answer "hello ntl - Business Division" they will not just answer "Hello ntl".

All they are doing is removing the Business/Home/Broadcast add ons and not all Literature or vehicles carried these add ons anyway.

Over the years the culture at ntl has grown more seperatist and this has shown in our attitudes to the customer and to the business. This is step to redress that.

I totally agree - this will cost very little in terms of actual cash - the NTL logo already exists, they will change the strapline on stationary for little cost - in fact it might actually save money, as the stationary will all be standard, and there will be no need for different items for different departments...
the vans etc will be changed when they would be replaced anyway - no extra cost.

If this does succeed in causing the different NTL factions - sorry departments - to work together [more closely] then it will be worth every man[person] hour spent on it...

**Paul** · 29-03-2004, 13:24

Quote:

Originally Posted by Death Jester

Nah, seriously, this seems like a waste of time, that could be spent trying to help stem the flow of dissapointed customers.

Things just don't work like this in business. Each area / division / etc gets a budget to spend. This will come from some marketing budget.

Tristan · 29-03-2004, 14:32

The other week they sent me a new remote with "ntl:home" on the bottom of it. Should I send it back?

poolking · 29-03-2004, 14:37

Quote:

Originally Posted by Tristan

The other week they sent me a new remote with "ntl:home" on the bottom of it. Should I send it back?

You could always spray paint the home part out.