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Virgin TV (2026)
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Old Today, 07:40   #496
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Re: Virgin TV (2026)

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Received the email this morning
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Old Today, 08:17   #497
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Re: Virgin TV (2026)

I wonder how long the activation option in the account is there before the email is sent out
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Old Today, 10:46   #498
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Re: Virgin TV (2026)

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Originally Posted by Paul View Post
I disagree. NOW is a great alternative for people who want Sky channels, over the internet, without being tied into long (12/24 month) contracts.
I didn’t say it wasn’t. But the thing is, with HBO Max, the availability of Sky Atlantic on Virgin Media and the obvious deterioration in the quality of content, the number of subscribers to NOW will reduce. The only questions are (1) by how many and (2) will Sky Studios be able to ramp up production to fill the gap?

That will determine whether NOW continues to be a viable and worthwhile operation, unless it can survive on peanuts.
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Old Today, 10:50   #499
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Re: Virgin TV (2026)

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Originally Posted by OLD BOY View Post
I didn’t say it wasn’t. But the thing is, with HBO Max, the anvailability of Sky Atlantic on Virgin Media and the obvious deterioration in the quality of content, the number of subscribers to NOW will reduce. The only questions are (1) by how many and (2) will Sky Studios be able to ramp up production to fill the gap?

That will determine whether NOW continues to be a viable and worthwhile operation, unless it can survive on peanuts.
Well the Now app as of year ago now operates on the same technical platform as the US only Peacock app

Last edited by TimeLord2018; Today at 10:57.
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Old Today, 10:55   #500
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Re: Virgin TV (2026)

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Originally Posted by TimeLord2018 View Post
Well the Now app as of year ago now operates on the same technical platform as the US only Peacock app
Yes, that’s true. How are Peacock’s viewing figures doing in the States? It never seemed to take off over here.
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Old Today, 10:58   #501
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Re: Virgin TV (2026)

Around 40million paid subscribers at end of 2025 and they offer a free service too.

UK was never going to take off - hardly any content put on it.

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Yes, that’s true. How are Peacock’s viewing figures doing in the States? It never seemed to take off over here.
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Old Today, 11:16   #502
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Re: Virgin TV (2026)

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Originally Posted by OLD BOY View Post
I didn’t say it wasn’t. But the thing is, with HBO Max, the availability of Sky Atlantic on Virgin Media and the obvious deterioration in the quality of content, the number of subscribers to NOW will reduce. The only questions are (1) by how many and (2) will Sky Studios be able to ramp up production to fill the gap?

That will determine whether NOW continues to be a viable and worthwhile operation, unless it can survive on peanuts.
Doesn't just have to be Sky Studios (and isn't) , Girl Of With Dragon Tattoo series ordered by Sky will be produced by Sony's Left Bank Pictures.
https://www.sky.com/watch/the-girl-w...-dragon-tattoo

---------- Post added at 12:16 ---------- Previous post was at 12:00 ----------

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Around 40million paid subscribers at end of 2025 and they offer a free service too.
Wasn't the free service discontinued

Last edited by TimeLord2018; Today at 11:25.
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Old Today, 11:20   #503
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Re: Virgin TV (2026)

There is still a basic service available without a subscription - most stuff is blocked.

I know you had to pay to get sport and pay even more to remove ads.

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Wasn't the free service discontinued ?

Last edited by ozsat; Today at 11:23.
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Old Today, 11:36   #504
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Re: Virgin TV (2026)

The paid tiers are now

Select (what the free tier used to be)
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Premium Plus (no ads)

Last edited by TimeLord2018; Today at 11:47.
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Old Today, 11:40   #505
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Re: Virgin TV (2026)

If you login without any sub there is some content still opening although most is marked upgrade.

Dateline started playing OK

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The tiers are now

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Old Today, 11:50   #506
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Re: Virgin TV (2026)

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Originally Posted by OLD BOY View Post
I didn’t say it wasn’t. But the thing is, with HBO Max, the availability of Sky Atlantic on Virgin Media and the obvious deterioration in the quality of content, the number of subscribers to NOW will reduce. The only questions are (1) by how many and (2) will Sky Studios be able to ramp up production to fill the gap?

That will determine whether NOW continues to be a viable and worthwhile operation, unless it can survive on peanuts.

I do think the loss of HBO needs to be taken in context... in terms of scripted programming they only ever delivered around a couple of hours of scripted programming a week in the best of times out of that pact... the way some people talk, they act like Sky's entire schedule compromised of HBO programming. In real terms, backfilling scripted HBO programming (regarding quantity) isn't exactly a huge endeavour.
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Old Today, 12:16   #507
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Re: Virgin TV (2026)

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I do think the loss of HBO needs to be taken in context... in terms of scripted programming they only ever delivered around a couple of hours of scripted programming a week in the best of times out of that pact... the way some people talk, they act like Sky's entire schedule compromised of HBO programming. In real terms, backfilling scripted HBO programming (regarding quantity) isn't exactly a huge endeavour.
I think HBO captured the British imagination. A lot of Sky Atlantic has always been junk, but it’s the content that excels that people go for. One of two HBO episodes each week was enough to gather a lot of interest.

I know that Sky will still be able to commission some material from some studios, but so much now is directed at the streamers by the studios, that there’s not a lot of good stuff left over these days.

I think it is worth pointing out that NOW is competing with those streamers, and if it cannot find enough exclusive content to make it interesting, it could sink without trace.
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Old Today, 14:51   #508
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Re: Virgin TV (2026)

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Originally Posted by OLD BOY View Post
I didn’t say it wasn’t. But the thing is, with HBO Max, the availability of Sky Atlantic on Virgin Media and the obvious deterioration in the quality of content, the number of subscribers to NOW will reduce. The only questions are (1) by how many and (2) will Sky Studios be able to ramp up production to fill the gap?

That will determine whether NOW continues to be a viable and worthwhile operation, unless it can survive on peanuts.
No it won't people don't want to be locked into 24 month contracts, NOW also includes HBOMAX.
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Old Today, 15:02   #509
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Re: Virgin TV (2026)

HBO Max basic with ads was really designed for Now.

It doesn't show up automatically on hbomax.com , you have to click "see more monthly plans"

---------- Post added at 16:02 ---------- Previous post was at 16:01 ----------


Quote:
Originally Posted by OLD BOY View Post
I think HBO captured the British imagination. A lot of Sky Atlantic has always been junk, but it’s the content that excels that people go for. One of two HBO episodes each week was enough to gather a lot of interest.

I know that Sky will still be able to commission some material from some studios, but so much now is directed at the streamers by the studios, that there’s not a lot of good stuff left over these days.

I think it is worth pointing out that NOW is competing with those streamers, and if it cannot find enough exclusive content to make it interesting, it could sink without trace.
Sky don't just commission programming, they acquire - NBCU, Sony, Fifth Season, A24 , Bell Media and so on.

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