Coronavirus (OLD)

Originally Posted by Pierre

It references ABC1 households and C2DE households but does not explain what they are.

So please describe what these are so I can make an assessment.

ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)

[Mad Max]

Originally Posted by Damien

ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

---------- Post added at 20:25 ---------- Previous post was at 20:20 ----------

Originally Posted by Carth

aaah but I've been taking online lessons in the fine art of Glaswegian oaths

I could help you with that, born and bred in the great city of Glasgow....

Originally Posted by Mad Max

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

The system was developed in the middle of the 20th century by news and magazine publishers to aid their sales and marketing efforts. It has proven so useful it is now used as the standard approach to market research for just about any product or service.

You might think it’s bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.

Originally Posted by Mad Max

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

---------- Post added at 20:25 ---------- Previous post was at 20:20 ----------



I could help you with that, born and bred in the great city of Glasgow....

Moi aussi - Sunny Govan...

Originally Posted by Chris

You might think it’s bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.

Indeed, it actually works quite well.
In the 1990s I worked for a division of Experian that sold a marketing (targeting) product that (partly) used that information.

[Sephiroth]

Originally Posted by Hugh

Moi aussi - Sunny Govan...

Alll is explained now.

[Pierre]

Originally Posted by Damien

ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)

IMO I don’t think there is much of a difference between B and C2, and many cases C2 will earn more than B.

I suppose it’s useful for marketing but as with all things the top and bottom are stark, with a whole cocktail of nuance in between.

Topic?

[Pierre]

Originally Posted by Maggy

Topic?

Hazelnut in every bite?

[pip08456]

I love hazelnuts!

I love Cadbury's Wholenut

Time for this to get back on track.

[Pierre]

Job done then

https://www.express.co.uk/news/uk/13...atment-vaccine

Everybody back to work.

Seems to conflict with this, also on the same site ;

https://www.express.co.uk/news/uk/13...Sir-David-King

Originally Posted by Paul

Seems to conflict with this, also on the same site ;

https://www.express.co.uk/news/uk/13...Sir-David-King

More a case of right hand,left hand I'd say.

[Carth]

They're all 'experts', they all have an opinion, they all read/interpret data differently, they all know what's best for us.


nothing changes