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		|  07-02-2015, 13:39 | #5401 |  
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					Originally Posted by 1andrew1  OK, we're both now agreed that hiking up advertising rates throughout Europe will not work.If advertising alone could cover the cost of Premier League matches then ITV would be bidding for them! With a cost per match of £6.53m for the current 2013-2016 rights, ITV could not make the figures work for them in 2012. I can't see that this will change now especially as the cost per match will certainly rise. Sorry to be a damp squib, I don't see advertising as an option to cover Eurosport's costs if it won a package(s) of matches.
 
 ---------- Post added at 12:00 ---------- Previous post was at 11:51 ----------
 
 For online subscriptions, it's £4pm* for a 12-month contract and £6pm* for a adhoc access (*less 1p).
 |  What are you gibbering on about? how does the first line you quoted mean I agree with you about advertizing costs? Why did you snipe that line from a previous post when you have chosen to ignore my point about increased ad revenues during the PL games only?
 
Perhaps I am going about this the wrong way. If Eurosport itself (not Eurosport UK) funded by Discovery won PL rights, surely it would allow them to show the matches throughout the 50+ countries they operate in? If it does, charging advertizers extra in each of those countries for PL games and PL games only, will soon cover the cost of each game. If they do get the rights to games, and can only show them in the UK, then no, I agree ad revenues alone wont cover it. 
 
If I am wrong about the rights issue throughout Europe, I will happily eat humble pie. Until then, I stand by the idea that a European wide broadcaster showing PL games in 50+ countries can easily make their money back through increased advertizing revenue.
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		|  07-02-2015, 15:24 | #5402 |  
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					Originally Posted by harry_hitch  What are you gibbering on about? how does the first line you quoted mean I agree with you about advertizing costs? Why did you snipe that line from a previous post when you have chosen to ignore my point about increased ad revenues during the PL games only?
 Perhaps I am going about this the wrong way. If Eurosport itself (not Eurosport UK) funded by Discovery won PL rights, surely it would allow them to show the matches throughout the 50+ countries they operate in? If it does, charging advertizers extra in each of those countries for PL games and PL games only, will soon cover the cost of each game. If they do get the rights to games, and can only show them in the UK, then no, I agree ad revenues alone wont cover it.
 
 If I am wrong about the rights issue throughout Europe, I will happily eat humble pie. Until then, I stand by the idea that a European wide broadcaster showing PL games in 50+ countries can easily make their money back through increased advertizing revenue.
 |  I agree that advertising rates rise for Premier League matches but according to ITV, not by enough to cover the cost of acquiring the rights to them. I've just been trying to understand the case that you've been making. Now that you mean multi-country rights, I understand what you're getting at though at present, the Premiership is sold on a per-country basis.
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		|  08-02-2015, 14:57 | #5403 |  
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		|  08-02-2015, 15:02 | #5404 |  
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					Originally Posted by 1andrew1   |  hoping be same sky win most games
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		|  08-02-2015, 15:13 | #5405 |  
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			l expect Sky to win the most packages but whatever happens its the customer who will be paying for it through their bills.
		 
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		|  08-02-2015, 15:28 | #5406 |  
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					Originally Posted by Dave42  hoping be same sky win most games |  
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					Originally Posted by denphone  l expect Sky to win the most packages but whatever happens its the customer who will be paying for it through their bills. |  I'm not too bothered who wins however my preference would probably be Sky because in my opinion they have the best set of all round sports rights and their coverage is second to none.
 
I have to admit to be being a little worried about a third and possibly fourth bidder being involved , those wanting to watch all games would face a massive hike should three broadcasters pick up rights.
 
Complete fantasyland but I suppose a dream scenario would be if someone like Bein Sport picked up the lions share this way it would be in there interest to offer every platform equal access on similar charges , not going to happen but we can wish.
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		|  08-02-2015, 16:47 | #5407 |  
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					Originally Posted by denphone  l expect Sky to win the most packages but whatever happens its the customer who will be paying for it through their bills. |  Yup, and I so look forward to all the moaning that will inevitably follow when the new deals are announced, it will be a new experience on here.  .
 
I know everyone is entitled to a good moan on here, and I agree it is wrong that it happens the way it does. I also know people choose to spend their hard earned money on paying for the sports channels. I have no problem with any of those things. However, whilst people choose to pay the prices, you simply have to deal with the fact you are going to continue to get your pants pulled down each month. Moaning about it on here (as cathartic as it may be) is not going to change anything.
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		|  08-02-2015, 16:49 | #5408 |  
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					Originally Posted by denphone  l expect Sky to win the most packages but whatever happens its the customer who will be paying for it through their bills. |  Well, I'm afraid that no-one else will, Den    |  
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		|  08-02-2015, 16:52 | #5409 |  
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					Originally Posted by 1andrew1  I agree that advertising rates rise for Premier League matches but according to ITV, not by enough to cover the cost of acquiring the rights to them. I've just been trying to understand the case that you've been making. Now that you mean multi-country rights, I understand what you're getting at though at present, the Premiership is sold on a per-country basis. |  Yup, and if Eurosport pick up the rights to the countries they operate in, more "free" PL football in this country may happen.
 
As I said in a previous post though, it is a very unlikely scenario.
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		|  09-02-2015, 12:43 | #5410 |  
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			I wouldn't rule beIN Sports out they have a lot more money than sky and could win easily if they are serious about showing the premier league
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		|  09-02-2015, 13:24 | #5411 |  
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					Originally Posted by Gavin-D  I wouldn't rule beIN Sports out they have a lot more money than sky and could win easily if they are serious about showing the premier league |  If only , at least we'd get equal access across all platforms. In reality I can't see it happening there schedule would be non existent and all the key rights are tied up for many years.
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		|  09-02-2015, 13:44 | #5412 |  
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					Originally Posted by muppetman11  If only , at least we'd get equal access across all platforms. In reality I can't see it happening there schedule would be non existent and all the key rights are tied up for many years. |   A platform neutral broadcaster like beIN would be interesting, though I think if beIN wanted to enter another European sports market alongside France, Spain, Italy or Germany would be far better value than the UK. If their business model was unviable, could BT and Sky complain to the regulators about unfair state subsidy? Or would they prefer to co-operate with beIN instead? 
Whilst there will always be some small overseas sports rights available, the key rights that draw subscribers have all been sewn up.
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		|  09-02-2015, 14:46 | #5413 |  
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	http://advanced-television.com/2015/...eague-auction/Quote: 
	
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					Originally Posted by denphone  l expect Sky to win the most packages but whatever happens its the customer who will be paying for it through their bills. |  
Main points
According to media analysis firm Ampere Research, with the outcome of the Premier League rights auction unknown, there’s no doubt that Sky is facing the greatest competitive challenge in the tournament’s 23-year history. “Based on analysis of past inflation rates, a three-season deal could hit the £5 billion mark for the first time as BT goes in hard against its main rival. 
 If Sky and BT buy the same packages, and bear the same level of costs relative to one another as they do with the current contract, Sky would need to spend £1.24 billion a year, £3.7 billion for a total three-season contract. BT would need to spend £402m a year, £1.2 billion for the total three-season contract. Based on its calculations, Ampere believes Sky will want to spend around or slightly below £3 billion for its share, leading to a disconnect in price to value. BT will be need to be looking around the £1 billion mark, assuming the pair retain the same packages they have now.
 
 Ampere’s analysis suggests that Sky can spend £3 billion on the Premier League three-season deal without increasing the spend per TV customer over current levels, but, based on its inflation predictions, it may well need to dig deeper. While these numbers look high, the pot of £3 billion created by future customer growth leaves it just 24 per cent short of the implied inflationary cost. Adding in inflation over the three years means the stretch cost of £3.7 billion does not look completely unrealistic, suggests Ampere.
 
 Ampere believes that entry of a new party to the bidding process could reduce these costs by around 10 per cent for each party, based on the assumption that a new entrant would risk only one of the seven packages available. How a three-way split would work for football fans is unclear.
 
 ---------- Post added at 13:46 ---------- Previous post was at 12:55 ----------
 
 
 
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					Originally Posted by 1andrew1  A platform neutral broadcaster like beIN would be interesting, though I think if beIN wanted to enter another European sports market alongside France, Spain, Italy or Germany would be far better value than the UK. If their business model was unviable, could BT and Sky complain to the regulators about unfair state subsidy? Or would they prefer to co-operate with beIN instead?Whilst there will always be some small overseas sports rights available, the key rights that draw subscribers have all been sewn up.
 |   Well, it looks like BeIN is a likely contender - how much they will go for is the big question!
http://www.broadbandtvnews.com/2015/...ights-package/ 
Four broadcasters are expected to be in the frame when bidding for the Premier League rights for 2016/19 closes Friday. 
 The existing rights holders Sky and BT will be joined by Eurosport owners Discovery Communications and the Qatar-based beIN Sport.
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		|  09-02-2015, 19:25 | #5414 |  
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			All these reports are simply guess work. They know nothing more than we do. I wouldn't listen to a single one of them. No one predicted bt's entry last year, not one of them, everyone expected All-Jazeera and look what happened!
 These articles aren't worth the paper they're printed on or worth the time reading.
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		|  09-02-2015, 20:34 | #5415 |  
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					Originally Posted by tvtimes  All these reports are simply guess work. They know nothing more than we do. I wouldn't listen to a single one of them. No one predicted bt's entry last year, not one of them, everyone expected All-Jazeera and look what happened!
 These articles aren't worth the paper they're printed on or worth the time reading.
 |   Well, we'll soon see, eh?    |  
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