Google Adwords - A word of warning

[spreadsheet]

I went on a seminar a few months ago

how to improve online business presence etc


There was an offer - spend £25 and get £75 of free advertising


so, in the spirit of the thing gave credit card details etc


we proceeded to create advert campaigns - all very nice


my advice is that you make sure you cancel appropriately as my credit card bill came through and the best part of a monkey (£500) had been removed in a couple of months


Google Ad words is very expensive - so be warned

[RB2004]

Adwords does not auto topup unless you tell it to during setup, that was a case of user error.

You tell it to manually topup, load it up with £30 and add your voucher core, then when the free credit and paid credit runs out ads stop.

Yes it is very expensive, sometimes it's cost me £100 a day!

[Sirius]

Originally Posted by RB2004

Adwords does not auto topup unless you tell it to during setup, that was a case of user error.

You tell it to manually topup, load it up with £30 and add your voucher core, then when the free credit and paid credit runs out ads stop.

Yes it is very expensive, sometimes it's cost me £100 a day!

Hope you get a good return on that

[bluelogic]

for the first few weeks google is still working out your web pages quality score and the CPC is artificially high... thats why they can afford to give you a free voucher.

I work in online marketing and know that unless your spending 5k a month and have someone spending 1/2 a day a week tuning your campaign you're never going to get much back from it.

[RB2004]

Originally Posted by Sirius

Hope you get a good return on that

Not a massive return, cost me £100 then I might get £150 back.

But I found the benefit was even though profit was low and broke even only at times and at a loss other times... It got my name out there and I got a few more word of mouth enquiries.