YouView launch ads banned
17-04-2013, 09:14
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#1
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Still alive and fighting
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YouView launch ads banned
YouView launch ads banned.
http://www.guardian.co.uk/media/2013...adverts-banned
Quote:
Virgin Media has won a victory against fledgling rival YouView, getting its launch TV and press campaign banned after the advertising watchdog ruled that claims it is "unique" and the "easiest" service were untrue.
After a protracted development period, YouView launched last summer. It was backed with a £10m ad campaign that debuted in September, featuring stars including Gary Barlow and Benedict Cumberbatch. The service is a joint venture between the BBC, ITV, Channel 4, Channel 5, Arqiva, BT and TalkTalk to bring internet-connected TV to Freeview households.
Virgin Media lodged a complaint with the Advertising Standards Authority about claims made in the campaign, which ran on TV and in the Radio Times
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17-04-2013, 12:13
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#2
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The Invisible Woman
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Re: YouView launch ads banned
Bit petty of VM.
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17-04-2013, 12:20
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#3
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Virgin Media Staff
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Re: YouView launch ads banned
Quote:
Originally Posted by Maggy J
Bit petty of VM.
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Why?
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17-04-2013, 12:30
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#4
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Still alive and fighting
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Re: YouView launch ads banned
Quote:
Originally Posted by Maggy J
Bit petty of VM.
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Not really Maggy as these other companies are quick enough to try to get Virgin's adverts banned.
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“The only lesson you can learn from history is that it repeats itself”
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17-04-2013, 14:07
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#5
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Dr Pepper Addict
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Re: YouView launch ads banned
Quote:
Originally Posted by Maggy J
Bit petty of VM.
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Not really.
Why should YouView be allowed to make false statements, people soon complain if VM do the same.
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17-04-2013, 14:09
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#6
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Trollsplatter
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Re: YouView launch ads banned
Banning the launch adverts almost a year after launch shows the ASA up just a tad. 
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17-04-2013, 14:27
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#7
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cf.mega poster
Join Date: Mar 2010
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Re: YouView launch ads banned
A lot of the pay TV operators are getting jittery about Youview , many pay tv subscribers are getting sick of paying extortionate monthly amounts with annual increases that far exceed inflation , up until now the subscription free PVR offerings left a lot to be desired however with Youview and Freesat Freetime this is now beginning to change.
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17-04-2013, 15:03
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#8
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Still alive and fighting
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Re: YouView launch ads banned
Yes indeed as the battle for our buck will increasingly intensify in the coming months as people look for better value for their money instead of increasingly getting ripped off by ever increasing price rises with little extra to show for it.
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“The only lesson you can learn from history is that it repeats itself”
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17-04-2013, 15:04
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#9
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Trollsplatter
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Re: YouView launch ads banned
You pay for your telly with young male deer? 
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17-04-2013, 16:25
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#10
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Inactive
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Re: YouView launch ads banned
Quote:
Originally Posted by Chris
You pay for your telly with young male deer? |
Unless that was a typo and he pays for it with sexual favours...
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17-04-2013, 16:47
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#11
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Still alive and fighting
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Re: YouView launch ads banned
Quote:
Originally Posted by Mr_love_monkey
Unless that was a typo and he pays for it with sexual favours...
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No LM lets not go down that road again.  
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“The only lesson you can learn from history is that it repeats itself”
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18-04-2013, 15:31
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#12
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Inactive
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Re: YouView launch ads banned
Quote:
Originally Posted by Mr_love_monkey
Unless that was a typo and he pays for it with sexual favours...
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Darn - I must have ticked the wrong "how do you wish to pay" box when I signed up. 
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18-04-2013, 16:24
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#13
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CF's Worst Nightmare
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Re: YouView launch ads banned
Quote:
Originally Posted by denphone
Not really Maggy as these other companies are quick enough to try to get Virgin's adverts banned.
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But Virgin just blatantly lie in their adverts so deserve it. Never believe anything in Virgin advertising. The ASA banning so many of their ads backs this up.
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18-04-2013, 16:29
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#14
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The Invisible Woman
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Re: YouView launch ads banned
I suppose I think of it as revenge repping.. 
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18-04-2013, 16:50
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#15
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Still alive and fighting
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Re: YouView launch ads banned
Quote:
Originally Posted by Qtx
But Virgin just blatantly lie in their adverts so deserve it. Never believe anything in Virgin advertising. The ASA banning so many of their ads backs this up.
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And your beloved believe in better honchos are squeaky clean l gather.
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