Only 100 Customers/Day Leaving VM

04-03-2007, 12:42

according to Sunday Telegraph article only 100 customers/day are leaving VM. See link below.

http://www.telegraph.co.uk/money/mai...cnvirgin04.xml

04-03-2007, 13:10

Quote:

Originally Posted by pachelbel

according to Sunday Telegraph article only 100 customers/day are leaving VM. See link below.

http://www.telegraph.co.uk/money/mai...cnvirgin04.xml

"Darroch is in no hurry to see his channels back on Virgin Media. He said: "In the short term there is a financial cost and we'll have to bear the consequences of that. They have to be willing to pay a fair price."

Precisely more or less as I had thought.
Given what steve burch is reported as saying the figure could be near close to 200 per day without retention offers.
This is going to wallop VM too.

Gizmo1 · 04-03-2007, 13:15

OK if 100 are leaving everyday how many are joining everyday? That is the important question.
Churn has always been the key in this business model.

04-03-2007, 13:18

Quote:

Originally Posted by Gizmo1

OK if 100 are leaving everyday how many are joining everyday? That is the important question.
Churn has always been the key in this business model.

Churn is an issue, however I do not see myself leaving sky to join VM minus the channels they have lost, so I would guess more are leaving than joining.
Whatever figures companies quote are questionable anyway.

Tijer · 04-03-2007, 13:20

Well i just talked my sister and her husband into switching to Virgin Media from Sky, to the VIP pack, as they would be saving 20 pounds month if they did it online. From what i have heard a lot of Sky customers are joining Virgin Media...
They dont care that they wouldnt have Sky One, and they are lost fans!

Shaun · 04-03-2007, 13:21

Quote:

"There are a percentage of customers that are unhappy that Sky's channels are no longer on the air, but we are saving at least 95 per cent of them at the moment with retention offers."

I thought they insisted there's be no discounts for the loss of the channels!

If you're not on a retention deal now looks like the time!

04-03-2007, 13:23

Quote:

Originally Posted by Shaun

I thought they insisted there's be no discounts for the loss of the channels!

If you're not on a retention deal now looks like the time!

They did say that initially.
But I think that after consulting their briefs they have had a change of heart

04-03-2007, 13:29

Quote:

Originally Posted by Tijer

Well i just talked my sister and her husband into switching to Virgin Media from Sky, to the VIP pack, as they would be saving 20 pounds month if they did it online. From what i have heard a lot of Sky customers are joining Virgin Media...
They dont care that they wouldnt have Sky One, and they are lost fans!

I agree with you that if you are not bothered about having Sky 1 etc., now is a good time to switch to VM. The V+ box is better than Sky+ and they are doing some good deals at the moment. Personally I never watched Sky 1 but I watch VOD all the time so VM is far better value for me.

04-03-2007, 14:12

Quote:

Originally Posted by arcamalpha2004

Churn is an issue, however I do not see myself leaving sky to join VM minus the channels they have lost, so I would guess more are leaving than joining.
Whatever figures companies quote are questionable anyway.

That goes the other way as well. I dont see myself leaving VM for sky just for lost.

Zee · 04-03-2007, 14:29

thats almost 1000 customers in 1 week, thats quite a lot of customers... i wonder how long till more customers leave. Will it go up or down is the question, and how many people will sign up now that Sky One is gone?

etccarmageddon · 04-03-2007, 14:34

or 50k customers a year - probably a sustainable loss.

AndyCambs · 04-03-2007, 14:39

Remember as well, the newspapers have to have a story to sell...

Cablefan · 04-03-2007, 14:48

"No more than 100 a day"

I know that Sky One is a poor effort these days but even I'm surprised at this low figure. It's going to take Sky a while to reach its target of 150k, no wonder their sounding disappointed and "hope this would rise over time".

Tod · 04-03-2007, 14:55

Quote:

Originally Posted by Cablefan

"No more than 100 a day"

I know that Sky One is a poor effort these days but even I'm surprised at this low figure. It's going to take Sky a while to reach its target of 150k, no wonder their sounding disappointed and "hope this would rise over time".

It is not going to hits its target. The amount of people leaving Virgin will be going down from this point onwards, not go up any more.

VirginMediaSucks · 04-03-2007, 14:58

I seriously doubt the figures of 100 per day bearing in mind that the reports are that the telephone lines are exceptionally busy.. what are people calling for.. to say "thanks for replacing my first run TV series with more repeats"?

Don't forget, customer retention is busy discounting subscriptions very heavily which will make a serious dent in profitability. Good. Perhaps Virgin Media will learn not to be so arrogant when it sees the mess it has created.