I had to pay for my line to be installed, a year after I moved from a flat providing all 3.
The landline paid for itself after 6 months - as I was starting a "new" contract I was able to take advantage of the bundle deals. Today I get more services for less outlay than I had before the landline install.
I was paying something like £37 for tv and broadband. Now that I have the landline and have the bundle deal I pay £31. £6 a month saving despite having that extra service.
The landline install cost me £30, and I had to hold the newbies hand and help him locate a broken wire from the previous install. Although in return for that he did give me extra co-ax (and tested it) so I could move my modem.
Oh and it cost me a few cups of tea and some penguins