The flats are about 6 or 7 years old and i believe that the cabling was done at the time they were being constructed. The cable box is only about 40 or 50 feet away from my window across the other side of the access road to the new flats which were built about 12 months ago.
If they had run the cabling another few hundred yards then the whole street would have been covered...

....and everyone would have been happy.