Yes, I remember when QXL (heh, Quick Sell) was a newcomer and ebay wasn't as popular and mainstream as it is now. As is so often the case, the Americans' excellent ability to market things lead to their position as market leader.
I read an article a while back that QXL has been sold to another company, so maybe it will make a comeback ...although I doubt it will ever be as popular as ebay has become. Shame really.
edit: just found the article....
http://www.theregister.co.uk/2004/11..._sells_itself/ Not bad... £12M for 7 years' work.