coca cola C2, is to be launched in japan and then the US to cater for the low carb diet fanatics, coca cola co promises that the new drink will have half the calories of its normal coke.
source: CNN money
http://money.cnn.com/2004/04/19/news...ex.htm?cnn=yes
the article notes that pepsico already intends to launch a low calorie version of its pepsi drink.
whatever next