I dont know maybe with o2 buying it it can still be an instead of BT. I see no reason why this can't be a good thing as maybe a competing offer to the talktalk plan can be acheieved without it actually being BT.
Anything that could bring prices down is a good thing imo.I cant see companies being able to reverse this trend,BB is a lot better and cheaper now than it was last year (specially if you call retentions

) its all gotta be good