Virgin Media plans ‘imminent’ launch of targeted advertising

[joglynne]

Virgin Media plans to roll out a targeted advertising trail “imminently�, according to Mark Brandon, commercial director at the UK MSO.

Brandon told Digital TV Europe that Virgin Media was taking its move into advanced advertising “one step at a time� but that it would launch a full-scale service in 2013.

http://www.digitaltveurope.net/30414...d-advertising/

I am not looking forward to this level of personal targeting.

I will imminently look for the opt-out clause.

[Sirius]

I will be moving provider its that simple if this is

A. DPI based Aka PHORM

B. Opt out Not Opt in


If this is DPI based i suggest those who don't remember PHORM read this link

http://www.telegraph.co.uk/technolog...-unfolded.html

How ever until they give out more information on how the information is gathered to allow the targeting of adverts we don't know if it will be invasive or not. I do so hope this is not DPI based and therefor none invasive

[joglynne]

I had assumed that this would be based on overall television viewing preferences much in the same way as is currently done on a program by program basis. ie Food companies targeting Cookery programs. Whilst I don't like to be targeted in any way I could live with this level of manipulation as I am always happy to fast forward or make a cup of tea during commercial breaks.

.... but if DPI is involved it will be a wholly different issue. The Phorm War was hard fought and I wouldn't stand to have my privacy invaded to that extent if I had any alternative options to use.

[BenMcr]

Originally Posted by Sirius

I will be moving provider its that simple if this is

A. DPI based Aka PHORM

B. Opt out Not Opt in

It won't be DPI as it's got nothing to do with broadband

[MovedGoalPosts]

Reading the article, this seems to be TV Video on Demand Services, not broadband.

There should be no concern over DPI (Deep Packet Inspection) of your internet use.

The system will no doubt insert adverts into the VOD programmes you select, and that would be based on your watching habits, something that no doubt TiVo systems already track.

[BenMcr]

Originally Posted by Rob

The system will no doubt insert adverts into the VOD programmes you select, and that would be based on your watching habits, something that no doubt TiVo systems already track.

Yeah I'd have to say that's what I would read it as - either VoD or the 'Discovery Bar' on TiVo or both - especially because of this:

The company recently ran a campaign for HTC1 phones that sought to drive viewers to a branded content experience.

which was on the Discovery bar for ages.

Of course 'targeted' doesn't even have to be viewing habits, it could be something as simple as 'we know we've already showed X advert to Y box, so let's not do it again'

[Qtx]

So advertising in front of and possibly in the middle of any VOD you play, the Tivo interface and the Apple/Android (when they finally release it) apps? Based on what programmes they know you have watched via these apps.

[carlwaring]

Originally Posted by Qtx

So advertising in front of and possibly in the middle of any VOD you play...

Which at least C4 have been doing for ages through VMOD.

[Qtx]

Originally Posted by carlwaring

Which at least C4 have been doing for ages through VMOD.

Which has exactly WHAT to do with what I was asking?

Individuals do not pay C4 for a service unlike the ad'less BBC, or pay a subscription to them, like they do to virgin.

[BenMcr]

Originally Posted by Qtx

Which has exactly WHAT to do with what I was asking?

Individuals do not pay C4 for a service unlike the ad'less BBC, or pay a subscription to them, like they do to virgin.

And what has that got to do with anything

You pay a subscription for channels, and yet those channels carry adverts.

Also TiVo already has adverts and has done for a while now

[Itshim]

Originally Posted by BenMcr

And what has that got to do with anything

You pay a subscription for channels, and yet those channels carry adverts.

Also TiVo already has adverts and has done for a while now

Fast forward button is your friend.
Hence why I record any non BBC channel I wish to watch. Even if only starting to watch 15 minutes or so in. As for the bar - totally wasted on me trained my eyes to ignore it. If it brings in money & therefore helps keep prices down bring it on.However it will be wasted on me

[Qtx]

Originally Posted by BenMcr

And what has that got to do with anything

You pay a subscription for channels, and yet those channels carry adverts.

Also TiVo already has adverts and has done for a while now

C4 is funded by adverts. VirginMedia is funded by paying customers.

I only asked a question about the adverts, trust Carl to drag the thread downhill and a VM employee to back him over something that stupid. Pathetic.

Nothing wrong with targeted advertising .If we must have advertising,and we must, to pay for the services ,then far better to have adverts that are pertinent to an individual rather than ones that aren't .No point advertising baby products to an 80yr old couple and no point advertising over 60's pension plans to young couples

[BenMcr]

Originally Posted by martyh

No point advertising baby products to an 80yr old couple and no point advertising over 60's pension plans to young couples

Whatever VM do it certainly won't be that specific

---------- Post added at 15:42 ---------- Previous post was at 15:39 ----------

Originally Posted by Qtx

C4 is funded by adverts. VirginMedia is funded by paying customers.

I only asked a question about the adverts, trust Carl to drag the thread downhill and a VM employee to back him over something that stupid. Pathetic.

Of course, who said that the ad revenue goes to VM?

C4 VoD ads go back to C4 as far as I'm aware http://www.broadcastnow.co.uk/news/b...013270.article

EDIT: never know why those pages work from Google, but via a link, anyway:

C4 is keen to take advantage of the relevancy, demographic and geographic targeting available via the new platform, and hopes to make its on-demand ad spots more valuable.