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It's because they're free for all subscribers for a short while. The message is for people who don't have the channels in their normal package. As you're on XL you can ignore it.
Anyone selecting one of those channels would already know that either, it was part of their package or that it was a limited offer. It's just an annoyance to have to press the blue button.
It happens from time to time with other channels(eg FX).
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