It's certainly an interesting proposition.
You're not locked into a 4 year contract for the TV service, but it's the term of the loan to cover the physical TV you're buying. It looks like there is a 2 year term and an option to pay outright.
The TV contract looks to be 31 days, however it's worth noting that there are only "up to 140 channels" available, with no indication which channels aside from the Sky portfolio. So whilst the monthly pricing seems quite reasonable, you're getting less for your money. But to be expected on a monthly contract.
Dolby Atmos and HDR look to require an extra £5 spend per month and there was some mention of ad skipping being included for free for the first 12 months, then £5 a month there after. But wasn't sure to what services the ad skipping would apply to - maybe recordings?
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