Quote:
Originally Posted by Blackbeak
Your gut feeling is wrong.
So to continue this debate here, please tell me the value of Phorm or BT to know the browsing habits of individuals? What business reason would they have for that? Think about it. The value comes from the aggregation of the data not from being to tell what you or I are doing individually.
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You missed the point, again. You're looking at the issue from the point of view of data analysis and it's worth -- you're not looking at
how the data is acquired to begin with.
Whether the data of an individual's browsing behaviour is worth something to the companies involved is beside the point -- the point is that the data capture is done without the consent of all parties involved in the communication.
And, even your point about data aggregation is incorrect -- the whole point of Phorm is too look at what
individuals are doing in order to serve targeted ads to the
individual. That's not aggregation of the data as a whole -- that's targeting individuals based upon the individual's browsing behaviour. Why would they need an unique identifier if it wasn't to profile/target an
individual?