Quote:
Originally Posted by SelfProtection
It's always better if people find out for themselves at their own pace.
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Agreed. Broadening
awareness is crucial imo. Whilst the informed resistance to Phorm has been effective, the arguments have become complex and technical and this will marginalise the campaign if we're not careful. The wider audience is not unsophisticated but the majority seeking to find out what it's really all about could be met with a barrage of technical jargon they don't have the time to get to understand.
Point scoring against BT, cosy chats with 80/20, watching share prices and entering debate with random bloggers is not the best strategy. The monthly subscription from someone who knows nothing about Phorm is worth the same as that of someone who is seething about it.
We need to look beyond this forum and beyond the demo with a message that is as clear to the blue rinse brigade as it is to IT pros ie you will be pimped unless you say no.
When Government Ministers start hearing about the erosion of privacy during their time on the golf course or when taking tiffin with Mr & Mrs Jolly Hockey-Sticks, then they'll start taking notice
.