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Old 19-02-2008, 00:36   #57
Stuart
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Join Date: Jun 2003
Location: Somewhere
Services: Virgin for TV and Internet, BT for phone
Posts: 26,508
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Re: Virgin Media Ad Deal - Would you be opting out?

Quote:
Originally Posted by Chicken View Post
So, this is different to Google AdSense ?
Adsense works by checking the text on the page being displayed (this is why you frequently get ads on this site that have nothing to do with Virgin Media, Cable or even the Internet). There is no personally identifyable data retrieved or sent to adsense.

This system works by tracking (and presumably keeping a record of) your browsing habits. This is the main problem I have with it.

Also, one other thing. How would it cope with public internet access terminals (such as those in Cyber Cafes)? You could go in one, and find that thanks to the viewing habits of those who used the terminal before you, their targetted advertising system sends you ads for hardcore porn, online pharmacies and nazi memorabilia.
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