[Horizon]

The fact that Amazon is also trying to be a pay tv company offering "channels" of content like Starz doesn't help either. Just a total mess and muddle. At least with Netflix, you know what you are getting, which is everything. I had assumed all the other companies would copy this model but that doesn't seem to be the case.

Apple is another company who despite spending lots of money on original content, their prime motivation, like Amazon, is to sell on other services or products, especially their over expensive phones.