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Originally Posted by Chris
Amazon’s streaming option is already quite muddled, as its free Prime content is in the same interface with stuff you have to pay for, and some of the paid content has a decent rental price while some of it is purchase only. It’s really frustrating. To make matters worse it is not uncommon for their box sets to offer only some seasons free of charge, so you get two thirds through a show’s run and then suddenly they want silly money per season to complete.
I’m curious to see how they package this in the UK alongside Prime Video, but TBH as their entire TV operation is geared towards getting Prime memberships to drive sales at their online shop I’m not holding out much hope of it being comprehensive or easy to use. Unlike Netflix, which once it has your subscription simply aims to keep you watching, Amazon’s aim, once you’ve subscribed, is to sell you more stuff, and it shows.
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I can't work out Amazon's strategy at all, apart from they want to conquer the world. This could be their undoing. Being all things to all people never works.
They've put enough money into streaming to suggest their very serious about steaming, but nowhere near the amounts that Netflix has put in. Perhaps Amazon are betting on the fact that Hollywood will still put their content on Amazon's services into the future, but if they don't, Amazon's streamers won't survive.
Perhaps IDMB will be marketed as the free option with Prime as the pay option, but with Prime already being a muddle as you say, it gets very confusing with all these streamers (and the ones still to launch) vying for eyeballs.
Trying to push consumers into buying more stuff on Amazon's site is risky. In my opinion they should do what Netflix is doing and create tonnes of original content and flog it as cheap as they can. Instead Amazon are acting like the corner shop trying to flog you anything, including out of date stuff, but it maybe that Amazon that becomes out of date in the end.