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Originally Posted by oliver1948uk
That is just what you hope; not a fact
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I don't think Netflix would want to lose a considerable number of subscribers to achieve an advertising model, do you? The ITV Hub and All4 services both offer an ad free version and a subscription version, and from what I have read, US streamers are thinking along the same lines. This would provide the best of both worlds - increased engagement with viewers and increased income for the service providers.