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Old 03-06-2019, 06:59   #5327
denphone
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Re: Netflix/Streaming Services

Some interesting thoughts on Netflix in this article.

https://www.theguardian.com/media/20...s-streaming-in

Quote:
Netflix’s decision to raise prices for UK customers by up to 20%, following a similar move in the US, is the latest sign of the mounting financial pressure the streaming giant is facing to keep its balance sheet in shape as it prepares for the arrival of deep-pocketed rival Disney’s eagerly anticipated service later this year.
Quote:
The company’s breakneck pursuit of global streaming domination means putting growth before profits, and the cost of amassing 150 million subscribers – 10 million of those in the UK – is mounting. Netflix’s annual programme budget stands at $15bn (£12bn) and the company has amassed a total of $42bn in debt and longer-term payments relating to content.
Quote:
Sir Martin Sorrell, the former head of the world’s biggest marketing group, WPP, has said Netflix would have to consider advertising “as an alternative revenue generation opportunity”.
Quote:
Netflix is not yet at a point where ad revenue is crucial to its viability.
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