Thread: VOD Linear is old tech - on demand is the future
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Old 06-01-2018, 19:01   #252
Hugh
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by OLD BOY View Post
An interesting little article here about what to expect in 2018 and the growing interrelationships between the media giants.

http://www.seenit.co.uk/mcmedia-new-...rn-old-tricks/
Interesting point in that article (amongst others)
Quote:
Re-invention of ad technology.

Hat tip to Sky on this one, ad smart was with us in 2014, but we’re going to see ad insertion in the linear broadcast stream move into the mainstream in 2018 as commercial broadcasters seek to wrest back control of delivery of commercial impacts, with household level targeting backed by real time data. YouView will trial this end to end this year and the winds of changing are blowing already – BT announced this week that Channel 4 Media are replacing Google as providers of BT Sport’s online targeted ad delivery.
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