Thread: VOD Linear is old tech - on demand is the future
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Old 07-11-2018, 12:41   #401
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by denphone View Post
l have been watching that space for many a year and apart from a receding of the hair and a receding of the brain not a lot of really changed and nor will it long into the future in regard to Linear TV.
Well, little by little, you can see the future beginning to unfurl.

I've drawn attention before to the scrape ITV got into a few years back with the reduction of advertisement placement on its channels.

It seems that TV advertising is now expected to be flat, but on line revenues are increasing.

Seems like Carolyn Mc Call has got it right with her focus on improving the ITV Hub.

https://www.a516digital.com/2018/11/...er-online.html
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