Interesting snippet from the OFCOM online nation report.
https://www.ofcom.org.uk/__data/asse...020-report.pdf
Quote:
The proportion of adults offline is unchanged since 2014 and many have no interest in going online. Over the past five years there has been no change in the incidence of adults who do not use the internet (13% offline in 2019 vs. 14% in 2014).
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This is the kind of thing you are dealing with when you try to reduce something
to zero by shifting personal preferences alone.