Thread: VOD Linear is old tech - on demand is the future
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Old 03-12-2019, 08:52   #1194
OLD BOY
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Join Date: Mar 2008
Location: Wokingham
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
There's absolutely no need for sarcasm in your posts Old Boy, although it's unsurprising as you don't have a case so you persist with personalising it against me.

You are also arguing against points I didn't actually make - which is the norm.

At no point did I make reference to the quality, or otherwise, of linear television. Neither did I claim there would be the same amount of ad revenue floating around - pro rata - as there is today. The fact ITV nearly "went under" as you put it was programming costs which would exist anyway for ITV streaming. You are the one seeing the world in a dull black and white options when the rest of us are watching in colour.

Why would the broadcasters want to duplicate? Same reason they do today I presume with repeats, plus 1 content, on demand and online live streams. It costs virtually nothing compared to all the other operating costs of TV channel/streaming service/pay tv platform.

There's also the risk that if one company doesn't another will - and that company gets "free" advertising every time someone switches their television on and it goes to channel 1/101, in every bedroom, in every hotel room - hell even in every caravan in the country. I think Sky, or anyone else frankly, would jump at that opportunity in addition to the pay platform, streaming, Now TV and the multitude of other ways their content is available.
Well, we'll see how that works out, jfman.
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