Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 25-03-2021, 19:13   #10340
japitts
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by 1andrew1 View Post
I guess Amazon want new customers in Autumn in time to purchase their Christmas shopping.
Exactly this, something often forgotten.

Sky & BT's business is sports broadcasting, and want to drive subscriptions to their sports channels.

Amazon's business is encouraging online sales, so are interested in driving subscriptions to their video platform at particular times of the year.

These 3 bidders will all have different motivations for wanting different parts of the 6-Nations/autumn series rights.
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