Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by OLD BOY
|
Interesting point in that article (amongst others)
Quote:
Re-invention of ad technology.
Hat tip to Sky on this one, ad smart was with us in 2014, but we’re going to see ad insertion in the linear broadcast stream move into the mainstream in 2018 as commercial broadcasters seek to wrest back control of delivery of commercial impacts, with household level targeting backed by real time data. YouView will trial this end to end this year and the winds of changing are blowing already – BT announced this week that Channel 4 Media are replacing Google as providers of BT Sport’s online targeted ad delivery.
|
__________________
There is always light.
If only we’re brave enough to see it.
If only we’re brave enough to be it.
If my post is in bold and this colour, it's a Moderator Request.
|