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Originally Posted by OF1975
Missing Persons Notice:
Authorities are becoming increasingly alarmed by the disappearance of the PhormUKPRTeam. Authorities believe that they may have suffered a deeply traumatic psychological experience while trying to spin their way out of a firestorm of controversy regarding their clients spyware technology.
Have you seen PhormUKPRTeam? If so please telephone the PR Anonymous hotline with details of when and where you last saw them.
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I think I've found them, I've just logged in to my Blog to make an entry, and I found this waiting for moderation.
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Hi
I work on behalf of Phorm here in the UK. We are really happy that the debate arond online privacy has really picked up of late, but there are a few issues that need to be addressed here.
Firstly, Webwise is not malware. Users are continually given the choice to opt out and the very first thing you will see when you go online after the technology has been deployed is a full-page notice and at that point you can decide to opt out. You will see banner ads saying that Webwise is on. So if you don’t want it, you will be able to click on these ads and switch them off.
Secondly it’s not illegal - we don’t agree with FIPR. They offer one view on a piece of the law that is untested. All of the legal advice we’ve taken and conversations we’ve had with various experts on DPA and RIPA support our position that our system complies with all the appropriate laws.
Lastly, Sir Tim Berners Lee is not familiar with the Phorm system, so he did not know that his example is impossible with our system (in the BBC story: http://news.bbc.co.uk/1/hi/technology/7299875.stm). There is no match to ‘sensitive’ areas such as medical conditions, no record of what sites users have visited, and no data of any kind is passed by the system to a third party (in his example to insurers).
We look forward to speaking to Tim Berners Lee to explain how our technology is a ground breaking advance in delivering targeted ads while protecting privacy online and consumer choice, as we have with other experts.
You can ask questions about the system and get loads more information by visiting http://blog.webwise.com or http://www.webwise.com or http://www.phorm.com
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It's nice to know they're scouring everywhere to try and put their spin. Including my crappy blog
