Quote:
Originally Posted by jtwn
Generally, the people who actually bother filling out surveys are the ones who have had bad experiences and have a chip on their shoulder about it.
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How rare is if for people to take the time out to say well done to a company who provides a good service? Compare that the number of people who take time to have a go at a company for providing poor service. You can tell because whenever I have congratulated any company they always seem shocked.
We are told at university that any survey with 1000 respondants is excellent and at that level, whatever conclusions you make they are said to be pretty accurate. However, you are always reminded that this is still a very small proportion of your sample population and you shouldn't assume that that is what everyone thinks.
16,000 is a good response rate and therefore has some accuracy. But you can't assume thats how the other 3 million feel