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Re: ESPN, BT, Euro, Premier and Sky Sports news
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Originally Posted by 1andrew1
Looks like a sensible, complementary combination of sports businesses.
Branding will be the interesting question. I'm sure ESPN will go but will BT Sport remain as a brand?
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BT deal with ESPN for the brand and content is up this year I think , ESPN was rebranded as BT Sport ESPN on 9th of June 2015 in a 7 year deal - was announced in January 2015.
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