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Originally Posted by Legendkiller2k
I can assure you Amazon could afford that no problem if and it's a big if they went for more Premier league rights.
£4.5billion is what Amazon make in 6 months.
Another potential one to watch out for is Facebook with the launch of Facebook video they may and again it's a big may want to piece of the football pie.
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Ah another poster who confuses having money and having a business model to get a return on investment. They’re not a charity, nor do they engage in philanthropy.
---------- Post added at 12:46 ---------- Previous post was at 12:41 ----------
Quote:
Originally Posted by OLD BOY
What are you on? I never said they would give it away for free, did I? But they may make it cheaper to subscribe, which of course will attract more subscribers. Nor did I suggest that they would allow the terrestrials to screen all the matches - of course they won't. They will want to ensure that as many people as possible take out a football subscription with them. But that doesn't mean they need to hog it all for themselves. They might do a deal with YouTube, for example, to show highlights - there are all sorts of things they could do to make more money from the Premiership rights.
It remains to be seen whether Amazon would aim to make a direct profit, break even or make a loss from such a venture, but if they went for a loss, it would be with the aim of increasing their overall profit across the business.
Not having made a serious bid last time around doesn't mean to say they won't do so next time.
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It was only last year. There’s a lot of speculation and “it remains to be seen” but no real insight on offer as to how they turn £4.5bn burning a hole in their pocket into £6bn+.