Quote:
Originally Posted by jfman
Nobody is saying they can’t “afford” to do it, just questioning if they can develop a business model to support it long term.
Sky/BT are established in the market, it’s hundreds of hours of content for what’s is relatively loose change absorbed across millions of subscribers who are already interested in sports content.
The same challenges would exist for a new entrant third party on Sky, Virgin or online.
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BT are relative newcomers, but they have managed it. If existing providers are making a profit from showing Premiership football, then so can Amazon.
Clearly, if football subscribers to Sky Sports and/or BT Sport no longer find their matches broadcast there, they will migrate to whichever company then delivers the service. That's pretty obvious to me.
There is no secret magical formula that makes Premiership football work for existing broadcasters screening the sport but not for others.
---------- Post added at 11:43 ---------- Previous post was at 11:36 ----------
Quote:
Originally Posted by jfman
There’s the small matter to of the £4.5bn.
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There are different ways Amazon could decide to play this. For example, it is quite possible that Amazon may make this a loss leader and charge less than is required to make a profit to draw more people into the Prime service. They may decide to top up their income from selling the rights to certain matches to the terrestrials.
My point is that Amazon could make this work and it is crazy to believe that only Sky or BT can pull this off. There is absolutely no reason to believe such a thing.