Quote:
Originally Posted by denphone
Spending money willy nilly is basically covering over something with a sticking plaster but one can only do that in the short term as long term has Netflix got a answer when much of its third party content it currently shows disappears behind their rivals paywalls.
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Hardly a sticking plaster, Den! The key to success for any streamer is original content. Sure, there is a lot of interest in archive material, but as you yourself have acknowledged, undue reliance on that by Britbox will not do anything for its popularity with potential subscribers.
Netflix is aware that the 'direct to consumer' approach increasingly being taken by owners of content will deplete its library of older material, which is why it is investing so heavily in original films and TV series. It must continue to do this in the short to medium term to stay ahead of the competition. As the market leader, it can afford to do this, but of course these eye-watering levels of investment will have to be scaled back at some stage in the future to ensure the financial stability of the company.