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Old 08-11-2021, 20:30   #437
1andrew1
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Re: The future of television

Quote:
Originally Posted by OLD BOY View Post
Yes, and if you recognise that many people have at least two or three streamers, you want your subscribers to be constantly reminded of their content that they want to see by being reminded of those programmes through their watchlists.

If two streamers are integrated but the third isn’t, who do you think is going to get less hits?

---------- Post added at 20:14 ---------- Previous post was at 20:10 ----------



I don’t buy that at all, Chris. As far as branding is concerned, when you pick a programme from the watchlist, the system takes you to the streamer’s logo, so it is very clear who it is providing the content.

This is not just me saying this - there have been a number of findings that viewers want everything in one box. Those streamers who don’t promote this will ultimately lose out on viewers.
It is just you saying this I'm afraid. You're conflating demand with supply.

We're not disputing that demand exists for a single search facility, as the surveys probably do indeed show. We're pointing out the commercial reasons as to why streamers aren't jumping up and down to become part of such a service.
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