Yes, I agree with that. Having been with Virgin/Telewest/United Artists? for 28 years(!) I now expect to stick with Virgin for Broadband but abandon their TV service when I get setup for UHD (more for HDR/BT.2020 than 4K) later in the year.
(yep, Andrew, I am somewhat negative about Virgin's under investment in TV. Back in the day, cable offered the promise of a superior service all round than satellite. Reality has been something different
. )