Quote:
Originally Posted by Hugh
It's not about the customer caring, it's about the Streamer caring that the customer identifies with it, not the collater of programmes.
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This is where Old Boy's example is poorly thought out. Virgin aren't selling you a glorified smart stick in box form. They're selling you a TV package.
If they just dump all the content into one search box and every option says "sorry, please subscribe to Amazon", Netflix, Disney, Apple, Starzplay, Eleven Sports (RIP) suddenly people ask themselves what they are paying Virgin Media for!
Incidentally my Netflix monthly cost is now greater than what I pay over and above 200MB standalone broadband for Maxit TV.