Quote:
Originally Posted by lucevans
They claim to only store 3 types of data - Your anonymous ID number, category tags and timestamps for the date/time you viewed pages containing those categories. They also claim that there is no overlap between Phorm's data system and your ISP's identifiable data about you (such as your IP address, your modem's MAC address, your name, your VM account No., etc.) so if they're not lying, without that anonymous ID number, they've got no way of knowing which user record to assign your page categories to.
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So why have they developed a ridiculous cookie based opt-out system that sends this info to their anonymizer instead of having the opt-out at the ISP/network level? This is pretty much the question I've been asking.