Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Shaun · 06-03-2008, 21:50

I have two questions that I don't think have been covered:-

1) Are the ads specifically targeted at the cookie in your browser? If my Nan uses one PC in the house and I use the other will her cookery related surfing affect the ads served to me?
2) Can the opt out be done on an IP/account basis? If I want to opt out of the service I assume I'm not going to have to opt out in every browser on every PC that use my IP?

---------- Post added at 21:50 ---------- Previous post was at 21:45 ----------

Just thought of a third:

3) How are you going to prove to your advertisers how efficient your product is if you don't track any data on it? How can you tell how many ABC1s you've reached and how on earth can you set a tariff with your buyers without this data?

06-03-2008, 21:50	#664
Shaun Inactive Join Date: Jun 2003 Posts: 6,064	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102] I have two questions that I don't think have been covered:- 1) Are the ads specifically targeted at the cookie in your browser? If my Nan uses one PC in the house and I use the other will her cookery related surfing affect the ads served to me? 2) Can the opt out be done on an IP/account basis? If I want to opt out of the service I assume I'm not going to have to opt out in every browser on every PC that use my IP? ---------- Post added at 21:50 ---------- Previous post was at 21:45 ---------- Just thought of a third: 3) How are you going to prove to your advertisers how efficient your product is if you don't track any data on it? How can you tell how many ABC1s you've reached and how on earth can you set a tariff with your buyers without this data?