Other ISPs are apparently publicising their upload figures:
https://www.ispreview.co.uk/index.ph...nd-speeds.html
I guess if Virgin do nothing, they run the risk of others running adverts saying "2x faster than Virgin Media's average upload so you can post more pictures online" or whatever, also if VM want to advertise upload speeds in the near future, they need to remove the traffic management now so that they can get a few months of test data at the better speed.