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Originally Posted by SMHarman
No it is not it is based on the net movement in the subscriber base.
If you start the period with 100 customers, gain 20 customers and lose 20 customers you end the period with 100 customers. However they are not the same customers, only 80 of them are the same. The churn in this example is 20%
I think that means we are both right, but I'm to tired to compute that!
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What you originally said was
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Net customers added = churn (another term for it).
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This should have been Gross customers lost = churn.
In that example you just quoted churn is 22.2222%