Quote:
Originally Posted by jfman
I think it’d be pretty aspirational, given the high brand awareness and existing level of subscribers to get 10-20% on the back of three “free” games.
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The 10-20% was of those that watched the games on sky1, not the whole subscriber base minus existing sports subscribers.
If you don't think you will attract new sports subscribers, no point in doing it.
Also they weren't the only games on sky1 over the festive period.