Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by OLD BOY
I guess the answer to that depends on how many non-sports subscribers to Sky and Virgin actually enjoy watching sport.
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I would have thought there are plenty who don't subscribe, for 1 reason or another, if they can get 10-20% of those to subscribe (they know what people watch so can target them with ads/offers) it will be worth it as it hasn't cost them a penny.
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