[1andrew1]

Originally Posted by OLD BOY

I agree that BT does not necessarily have to invest in its own channels, but I would be surprised if they did not do this with time. However, they do need to improve their channel/on demand offering to be in the same league as their main rivals.

Regarding the point that TV is secondary, I think you have to bear in mind that all the major players have three or four packages on offer, and it's cheaper for consumers to buy into services this way. Why transfer from Sky or Virgin to get BT's broadband if they have an inferior TV offering?

For this reason, I think that BT's TV service is in need of some attention if they want to increase the number of broadband customers.

I agree with your first paragraph, indeed this is the point that others and I have all been making. Regarding why would anyone move from Sky broadband to BT broadband, simples: BT Sport.